We love smart advertising campaigns. German agency Jung Von Matt has produced the 'Imagine' campaign for Lego. The print advertising campaign plays with your imagination. Using only the most basic stones by Lego, the agency has constructed your favorite cartoon characters. With a little bit of imagination you get it and understand the genius behind the campaign.

Do you see The Simpsons, the South Park gang, The Smurfs, The Ninja Turtles, Donald Duck and the fam, Asterix and Obelix and Bert and Ernie?

Check them all out after the jump and guess what is what.

(Via Superpunch)

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