For "Force Friday," LEGO has built a life-size model of an iconic Star Wars' ship, the X-Wing Starfighter. Presented at the Jungfraujoch in Switzerland, the replica model is made up of 2.5 millions LEGO pieces and took more than 1,500 hours of work to complete.
"To bring a life-size LEGO Star Wars X-Wing to the Jungfraujoch, symbolizes the power of creativity," explains Florian Gmeiner, Senior marketing Director at LEGO GmbH. "Playing with LEGO bricks captures the imagination and makes it possible to tell stories and sometimes even overcome challenges. With this event, we would like to motivate everyone to believe in their dreams and their potential, because the force is in your hands."