Germany's Leica is renowned for producing high-end optics and cameras since its inception in 1914, and with its first batch of models essentially considered a collector's item, the 32nd WestLicht camera auction in Vienna just concluded, and a 1923 Leica 0-series camera was sold for €2.4 million euro or around $2.95 million, a new world record according to Leica Rumors.

The Leica 0 series had a starting bid of €400,000 euros and it was sold to a private collector from Asia. While almost a hundred years old, the camera was kept in fantastic original condition and in 1923, two years before the launch of the first Leica, founder Ernst Leitz produced about 25 such test cameras, of which only three were left in their original condition.

The previous record holder, was also set by a Leica 0-series camera that sold for €2.16 million in 2012 and €1.3 million in 2011.

For additional details, be sure to read the full story on Leica Rumors.

Recently, Leica teamed up with rag & bone for a "Stealth Edition" M Monochrom camera.

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