Levi's and Jacquard by Google have teamed up again to seamlessly merge Levi’s iconic style with the technology of Google to enhance everyday your experiences. Thanks to built-in Jacquard smart technology and software upgrades the classic trucker jacket to do even more over time.
For Fall 2019, Google’s technical expertise will be offered within the classic style of Levi’s trucker Jacket and sherpa jacket. The wearable innovation is easy to use and allow's users a few simple hand gestures to keep you connected while you’re on the go. You can even assign different abilities to different actions and alerts.
As with the original version of the Jacquard-equipped Levi’s Trucker, this new version features an ever-expanding range of abilities, accessible via gestures on the cuff that are conducted through the Jacquard Tag. Inserted into the arm sleeve, wearers can access navigation, ride share apps, weather and traffic reports, messaging, music, and more. New features will be added regularly through updates.
“We’re excited to continue this journey with our partners at Google ATAP,” notes Paul Dillinger, VP Global Product Innovation, Levi Strauss & Co. “Two years after we first launched Jacquard - the technology has become smaller and more discrete, more affordable and with more useful.…but the premise and purpose remain the same: you can keep your phone in your pocket and your eyes on the world around you, staying connected without being distracted”.
The Levi’s Trucker with Jacquard by Google will retail at $198 for the Classic Trucker and $248 for the Sherpa Trucker—both available in men’s and women’s at select Levi’s stores and at Levi.com. Check both jackets out in the gallery above.