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Developed in partnership with ad agency AKQA, Levi’s “Live in Levi’s” platform returns with “We Are 501,” a campaign project that has a range of brand influencers tell their 501 stories. For this edition, French music producer, writer and model Caroline de Maigret, American DJ duo Classixx and Chinese multimedia artist Yi Zhou share their experiences as Levi’s advocates.

Three short videos, seen below, explain what 501 jeans personally represent to each of them, as they relate to individual style. On a broader scale, the campaign hopes to invoke a sense of community by encouraging global participants to use the #501 and #LiveInLevis hashtags on social media.

Also, be sure to check out the Levi’s Made & Crafted SS16 collection.

Staff Writer