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Today Levi’s opens the doors to its largest flagship store in the world, located in Times Square in New York City. Positioned at 1535 Broadway (between 45th and 46th Streets), the space offers an unmatched shopping experience with a focus on customization, personalization, and local New York artists.

The 16,902-square-foot shop is home to the largest Levi’s Tailor Shop, outfitted with four on-site tailors. Comprehensive customization options then allow customers to take advantage of direct-to-garment printing capabilities, utilizing preloaded photos, images, logos, and text designed by local artists. Subsequently, Levi’s Times Square location is debuting with four New York-based artists: graffiti artist Futura, urban photographer 13th Witness, graphic designer Happy Noise, and visual artist Cey Adams, offering custom pieces and exclusive designs.

The new NYC store also houses the largest assortment of Levi’s product under one roof. Shoppers can utilize associate-assisted ordering, as well as spacious fitting rooms with convenient call buttons, comfortable seating, and bright lighting.

Before ever stepping into Levi’s in Times Square, you can get a look at the space via a virtual 360-degree store experience, accessible from the Store Finder on levis.com. By clicking on various hotspots, you can then learn more about the retail location.

Levi’s Times Square flagship is now open to the public every day from 8 a.m. to 1 a.m.

After getting a look at the expansive space, head here to check out Nike’s new 68,000-square-foot flagship, also in New York City.

Not NYC, not LA.

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