In promotion of its 2017 IS sedan, Lexus has unveiled yet another celebratory rendition of the new vehicle. As a followup to the Sriracha IS, now we see the sedan draped with 41,999 programmable LED lights.

Appropriately dubbed the LIT IS, the project is in collaboration with Vevo for a music video from UK artist Dua Lipa and her song "Be the One" (watch below).

“A car as visually striking as the LIT IS required an equally dramatic debut,” said Brian Bolain, Lexus general manager of product and consumer marketing. “A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”

The LED lights, which produce 175,000 lumens at full blast, have then been plastered atop a sheetmetal shroud, as they can be programmed to broadcast words and various animations. The lights can even vibrate to the music.

As is expected, the promotional LIT IS sedan is not for sale, as we're sure it would break all sorts of traffic laws. But to get a look at the LEDs in action, press play above.

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