Li-Ning, the iconic sports brand that just previewed a mysterious futuristic metallic sneaker, unveils its Fall/Winter 2018 collection as part of New York Fashion Week: Men’s.

Founded in 1990 by the renowned Olympic gymnast Li Ning, the eponymous company’s upcoming lineup "carries the genes of an athlete". Western sportswear silhouettes such as track pants, bombers, T-shirts and hoodies clash with traditional Chinese details. Innovative fabrics are trimmed with classic embroideries. Modern structure meets a sense of time-tested craftsmanship with a bold color palette of red, white, black and gold.

Li Ning also completes all orders with a very personal touch, by including photos of himself both competing and donning his Olympic medals. Check out the entire lineup above.

For more on New York Fashion Week Men's, watch Kerby Jean-Raymond share the story behind Pyer Moss's "American Also" collection.

  • Main & Featured Images:Don Ashby / Li-Ning

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