lil miquela club 404 video

Cyber it-girl and former Highsnobiety cover star Lil Miquela is back in the spotlight as fashion’s first virtual Instagram influencer is slated to debut her clothing line, Club 404.

Teased in a trailer above, directed by Miquela herself, the Club 404 collection encompasses graphic-printed long-sleeve tees, crewneck sweaters, socks and more under the theme of “Digital Psychedelia.” Vibrant psychedelic and retro-inspired graphics punctuate the range, while a scenic backdrop emphasizes the brand’s promotion of wellness.

In the clip, Miquela expresses her Club 404 inspiration, “It’s growing and learning, and changing as we go,” she said. “Just like us. Just like you. This is where I feel alive.”

Enjoy the video above and shop the collection on Club 404’s website beginning April 19. Also, you can peep another short promo clip of the brand below.

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Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night