Under the direction of Champion’s For The Team campaign, the release highlights the many things that can be achieved collectively. The collaboration sees Luka and Champion working together with a select group from the Art Start program, a non-profit organization aiming to give young creatives a start in the industry.
“I’m excited to partner with Champion as part of its 100th anniversary, and to have a piece of my art featured on the iconic Champion Reverse Weave Hoodie. From my conversations with the Art Start youth I realize they are true Champions – they have heart, they are inspiring, and they are passionate about their work. Imagination comes easily to the individual but the creativity to make it happen, takes teamwork. That’s what makes a Champion.”
Inspired by Art Start’s Emerging Artists program, Luka found it important to highlight the strength of bringing these creatives together. Profits from the release will go on to support Art Start, with the apparel scheduled to hit New York’s Champion store on November 13th and its Los Angeles location a day later on November 14th. Head over to champion100.com for more information.