Key Pieces: The limited merchandise release includes "START FUCKING" graphic t-shirts, sweaters and jackets. The white t-shirt features 90's era info-graphics relating to Japan's low reproductive rates and detailed comparisons of reproductive rates aggregated by nation, as well as reproductions of news headlines including, "Young Japanese people are not having sex."
Release Date: Limited merchandise release at NUBIAN pop-up in Tokyo from the November 24-25, online release TBC.
Buy: NUBIAN 1-20-2 Jingumae, Shibuya.
Editor’s Notes: Luka Sabbat, fashion's Snapchat-spurning enfant terrible is in Japan for a limited merchandise release for HOTMESS, the line he founded with Noah Dillon in 2016. The pop-up is happening at Japanese retailer Nubian over two days. The merch focuses on Japan's low reproductive rates with the 20 year old taking to Instagram to declare; "Japan has one of the lowest reproductive rates in the world, so you know what to do!" The pop-up follows a fake campaign led by Sabbat and Dillon in which the HOTMESS founders shot fake campaigns for select brands and placed them on billboards in different states across America.
Things didn't go so well with Sabbat's link up with Snap Spectacles and now he's being sued.