In order to drum up hype for their brand's upcoming merch drop, Hot Mess founders Luka Sabbat and Noah Dillon a.k.a Hot Mess corp have been placing fake campaigns on billboards around New York City.

Posting images of their savvy move to Instagram, Sabbat captions with "FREE ADVERTISING," and explains, "We shot fake campaigns for select brands and have placed them on billboards in different states throughout America." He adds, "Everything shot and creative directed by HotMess corp."

The fake campaigns include the label's name across the iconic packaging for Snickers chocolate bars, alongside Balenciaga and The North Face adverts. Check them out below.

Hot Mess was established back in 2016 as a “creative platform to produce anything we think is cool.” As of yet, the brand has not included merch, but per Sabbat's caption, that will be changing soon.

What do you think of the Hot Mess campaign? Share your thoughts in the comments.

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