LVMH has chosen product authentication solution, Entrupy, as one of the 26 companies approved for this season's edition of La Maison des Startups, WWD reports. LVMH received more than 1,000 applicants for the third installment of the program, as Entrupy is the only company whose sole focus is product authentication.
Cofounded in 2012 by Vidyuth Srinivasan, Entrupy is an artificial intelligence-powered app and handheld hardware solution that identifies counterfeit products and prevents them from entering the supply chain. The program, specializing in luxury handbags, has a 99.1 percent accuracy rating, verifying the likes of Louis Vuitton, Gucci, Dior, Chanel, Fendi, Balenciaga, Hermès, and more.
WWD points out that Entrupy takes into account as many as 500 data points during the authentication process for a Chanel bag, for example. The program can tell whether a product is authentic or unidentifiable in just four seconds.
For more on Entrupy, be sure to visit WWD.