Global fashion search platform Lyst has published its list of the world's hottest fashion brands in quarter two of 2018.
Lyst arrived at the results by analyzing shopping behavior and engagement statistics over a three month period. Gucci has reclaimed its number one ranking from Balenciaga this quarter, with Demna Gvaslia's label slipping two places to third position.
Virgil Abloh's OFF-WHITE has increased its appeal, jumping four places to second, although Louis Vuitton, where Virgil serves as men's artistic director, surprisingly failed to make the cut.
A notable inclusion in the top 10 is Fendi. The brand recently tapped into the logomania craze with its collections and also enlisted influencers such as Kim Kardashian and Kylie Jenner to flex its wares on Instagram. These bold moves appeared to have paid off, as it has climbed up from 17th to 8th place.
Nike is the only sportswear brand to make the top 10, edging in at nine.
See below for Lyst's top 10 hottest brands in Q2 of 2018 as well as the quarter's top 10 products for men.
Hottest Brands in Q2 of 2018
1. Gucci 2. OFF-WHITE 3. Balenciaga 4. Givenchy 5. Dolce & Gabbana 6. Vetements 7. Versace 8. Fendi 9. Nike 10. Prada
Top Products in Q2 of 2018 (For Men)
1. Gucci Web Stripe slides 2. Prada rubber slides 3. YEEZY Powerphase Calabasas sneakers` 4. Balenciaga Triple S sneakers 5. Versace black Medusa slides 6. OFF-WHITE arrows T-shirt 7. Gucci neo-vintage belt bag 8. Balenciaga blue Campaign logo T-shirt 9. ACNE Navid T-shirt 10. Givenchy Cuban Star polo shirt
Next, have a browse through our favorite pieces from the Dapper Dan Gucci collection.