Global fashion search platform Lyst has published its list of the world’s hottest fashion brands in Q3 of 2018. Lyst's findings stem from analyzing shopping behaviour and engagement statistics over a three month period. For the first time, Lyst is now including social media metrics into its results, such as "the 265k social mentions surrounding the much-memed launch of the Adidas Yeezy 350V2 "Butter" sneakers". The Q3 report notes that "during a long, warm Summer, the labels that got people talking (and shopping) were boosted by moments of internet-melting virality."
Virgil Abloh's OFF-WHITE was crowned the number 1 "hottest brand" of Q3. As Lyst notes, the sheer volume of production from Abloh, i.e. "dressing Serena Williams for the US Open, releasing the second ‘For All’ capsule, the Mykonos inspired swim line, the Ikea rug pop-up, plus projects with retailers SSENSE, Selfridges and TheDoubleF, ahead of a thrilling athletics-inspired SS19 show in Paris" all contributed to this prime ranking.
The index also notes that the World Cup was a big influence, reporting that "searches for the Nike 2018 England jersey spiked 300% in the week leading up to the semi-finals, selling out across all sizes, across multiple online retailers. While the Nigerian, Belgian and Croatian shirts all excited fans and media, England’s was the world’s most wanted replica kit of the tournament in terms of searches, sales and social combined."
The report also includes interesting industry facts and figures. For example, the amount of Nike's social media mentions in the 24 hours following the release of the new Just Do It campaign reached 10 million, while the spike in searches following a global 100-person influencer post with the Dior saddle bag was recorded at 957%.
Check out the lists of hottest brands and menswear products of Q3 below.
Hottest Brands in Q3 of 2018
1.OFF-WHITE 2.Gucci 3.Balenciaga 4.Nike 5.Prada 6.Versace 7.YEEZY 8.Vetements 9.Fendi 10.Valentino
Top Products in Q3 of 2018 (For Men)
1. OFF-WHITE X Nike The 10: Air Presto Sneakers 2. YEEZY Booost 350 V2 BUTTER Sneakers 3. Balenciaga Triple S 4. Nike 2018 England Football Shirt 5. Just Don Lakers Shorts 6. Gucci Black Cat Shirt 7. Prada Logo Slides 8. Nike M2k Tekno Sneakers 9. Gucci Web Striped Slides 10. Adidas Originals Trefoil sweatshirt