The minimal, industrial space provides the backdrop for the brand’s new Pearl Cove collection and basics range, alongside a number of interactive experiences. An “______ makes me Madhappy” wall is one such experience, while a digital portal invites visitors to donate to charity. Peep the store up top.
As you can see in the gallery above, the collection largely comprises relaxed silhouettes and muted colorways. Standout pieces include the corduroy jackets, which arrive in shades of coral, forest green, and navy. See some lookbook shots below.
Madhappy’s pop-up store is located at 222 NW 26th Stree, and will remain open through December and January. Will you pop by during Art Basel this year? Let us know in the comments.
Now here’s what you absolutely can’t miss at Art Basel Miami Beach and Art Week 2018.