Key Pieces: In a collection of classics every piece is key, but the combed cotton heavyweight hoodies look especially cozy.
Release Date: March 14 at 9 a.m. PST
Editor’s Notes: This week the LA-based brand will release its first permanent collection, called “Madhappy Classics.” The collection consists of 40 pieces across 11 styles, including hoodies, crewneck sweaters, T-shirts, and sweatpants, all with minimal branding.
The light French Terry garments come in vibrant colors including black, red, and blue, whereas the combed cotton heavyweight garments will be available in a more subdued color palette. Unisex options are available, as well as female and male-specific styles. The “Classics” collection will be continuously updated with new items in the future.
Today’s drop will also come with a new website for the brand, which will feature a blog “focused around mental health with original interview content, guest posts, and resources.”