Marc Jacobs
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Marc Jacobs
Marc Jacobs
Marc Jacobs

Following an official bootleg “Marc Jacobes” hoodie, Marc Jacobs has collaborated with Ava Niuri (better known by her Instagram handle @Avanope), once again for a new four-piece collection of graphic hoodies.

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For the collab, Ava invited three creatives, @idea.ltdAvi Gold, and Julie Consuegra to each add their own spin to a classic Marc Jacobs hoodie. Arriving in blue, yellow and heather gray, the redesigned logos appear to include references to margarine brand “I Can’t Believe It’s Not Butter!”, St Viateur’s Bagel Shop in Montreal, lottery scratch cards, and some cartoon characters with the quote “what do you see with your eyes closed?!” also embroidered into the fabric.

Words by Max Grobe
Associate Fashion Editor
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