Do you love Twitter but hate the 140 character limit, myriad of adverts, racist and sexist chatter, and the fact messages no longer show in chronological order? Then perhaps you'll be interested in Mastodon — a new alternative that already boasts over 40,000 users.

Mastodon was founded by Eugene Rochko, a 24-year-old German who had become pissed off at what he perceived to be the "Facebookification" of Twitter. Deviating from the modern day trend of moaning about something online but doing nothing practical whatsoever about it, Rochko sought funding via Patreon and created the website using open-source software.

As well as a strict anti neo-Nazi policy, the Mastodon rules also prohibit "racism or advocation of racism," "sexism or advocation of sexism," "discrimination against gender and sexual minorities, or advocation thereof," and "xenophobic and/or violent nationalism." Advertising of any kind is also banned.

But it's not just the rule book that is appealing to users. "Toots" on the platform are limited to not 140, but 500 characters, and can be signed off with a disclaimer or even made private. Like Twitter of old, tweets are shown in chronological order, rather than algorithmically.

Sadly, sign-up numbers have spiked to the point where registrations have been closed "until quality of service can be assured for existing users." If the public counter on Mastodon's about page is correct, the network has grown by an insane 73 percent in two days.

Of course, nothing is perfect, and already conglomerate brands are moving in for a slice of the pie. Even worse is the fact that, yes, Mastodon is named after that heavy metal band from Atlanta, Georgia.

Are you a member of the website? Let us know your user experience so far in the comments below.

Now, take a look at Apple's nearly complete "Spaceship" campus.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.