Brands: Matix Clothing Co. x Mountain Dew
Season: Fall 2017
Key Pieces: Flannels, hoodies, hats and tees
Editor’s Notes: Matix Clothing Co. debuts its first-ever apparel collaboration with Mountain Dew, featuring the brand’s popular retro logo for fall. Amateur California skateboarder Reemo Pearson, a sponsored rider for both Mountain Dew and Matix Clothing Co., played a key role in the creation of the new collection, cohesively linking the brands through vintage appeal and a modern, stylish fit.
“We have captured the nostalgia around Mountain Dew by incorporating their throwback logo and tying in the skate look and feel that comes from the roots of the Matix brand,” said Gabe Clement, marketing manager for Matix Clothing Co.
Check out the video of skaters Pearson and Jordan Maxham, joining Anthony Anaya and Jared Cleland, showcasing the new collaboration below and you can purchase the pieces online now.
This past summer, the beverage company also teamed up with VFILES for a Coachella-themed capsule.