Brand: Mattel x PUMA
Model: RS-X Toys Hot Wheels “Bone Shaker,” "Camaro," and "16"
Key Features: The RS-X features a sleek mixed-material upper on a chunky Running System midsole. The overall athletic aesthetic is given an extra shot of adrenaline by the Hot Wheels-inspired pops of color on the upper and a PUMA formstrip that looks like it’s in motion.
Release Date: December 1
Price: $130 each
Buy: PUMA and select retailers TBC
Editor’s Notes: Right after we learned about PUMA's collaboration with Hasbro on two Transformers RS-Xs comes the announcement of a collaboration with rival toymaker Mattel on a co-branded Hot Wheels version of the brand new RS-X. Hot Wheels toy cars have been a childhood staple in homes worldwide since 1968.
One of the nostalgia-tinged releases features pops of vivid blue and yellow on an otherwise predominantly black upper. This particular colorway is inspired by the Bone Shaker toy car that came out back in 2006. The two other colorways are inspired by the 1968 Camaro and the original "Sweet 16” collection from the same year, the first collection of Hot Wheels cars to hit toy stores.
The collaboration celebrates Hot Wheels’ 50th anniversary and drops on December 1 for a retail price of $130 per model. In addition, PUMA has created an apparel collection featuring track pants, a jacket, and a range of graphic tees.
Stay tuned for more information and leave your thoughts in the comments below.
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