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mcdonalds egg mcmuffin ad mcdonald's

Now that McDonald’s serves breakfast all day, you can get one of their signature Egg McMuffins virtually anytime you want. Here we showcase a new advertisement promoting the standout menu item, and you’ll probably find yourself a bit hungry after watching.

The aesthetically pleasing visual comes courtesy of Paris-based motion designer Matthieu Braccini. Braccini worked with TBWA on a recent campaign spotlighting McDonald’s Egg McMuffin. The clip consists of engaging GIFs showcasing the designer’s graphical research for the project.

In a perfect world, this would be exactly how Egg McMuffins are made. Press play above to watch Matthieu Braccini’s standout McDonald’s ad, then visit his Behance page for more on the making of the campaign.

Not NYC, not LA.