Here’s How a Professional Meme-Maker Promotes Rappers For Labels

Here’s How a Professional Meme-Maker Promotes Rappers for Labels

By Bianca Giulione in Music

Musician and professional meme-maker Ka5sh was recently interviewed by NBC News at a meme art show he curated in Los Angeles entitled “Peaches: A Black Internet Experience.” In the interview, he reveals that memes about rappers are often strategically created by big labels like Interscope to generate buzz around their releases:

“Let’s say Interscope wants me to make a pack of memes for a release for a certain rapper, and they want everyone to think that rapper has a lot of buzz around them and that other people are making memes about them, but it’s really just me making a whole bunch of them and then they’re being dispersed throughout different accounts.”

Artists on Interscope include Drake, Dr. Dre, Kamaiyah, Kendrick Lamar, Mike WiLL Made-It, Playboi Carti (who is featured in the video), Rae Sremmurd and more. Check out the full interview above, and peruse some of his recent memes below.

If anyone knows where I can find me a fine one like this hmu ????

A post shared by KA5SH (@ka5sh) on Jul 8, 2017 at 11:30am PDT

Any mcr fans on my ig???

A post shared by KA5SH (@ka5sh) on Jul 30, 2017 at 7:44pm PDT

I stopped North Korea earlier this morning A lucky fuck saw the weapon I used to shot down the missile but if you did you're a real one. Also paramore is one of the best bands ever. They have been consistently putting out hits since 2005! Let's all take a moment to reflect on our favorite paramore songs

A post shared by KA5SH (@ka5sh) on Jul 28, 2017 at 5:09pm PDT

600 dollar reward for whomstever can get my phone back from this man. 900 dollars for whoever can give me a very nice recipe for key lime pie. 15$ if you can tell me a nice story from when you a child that still brings you a smile to you face. 13$ if you can point me in the direction of someone who can get me artist passes for FYF so I can get in and not look like a fucking nerd

A post shared by KA5SH (@ka5sh) on Jul 20, 2017 at 11:01pm PDT

In other music news, Kodak Black just dropped a brand new track called “Boost My Ego” featuring Future. Listen to it right here.