Musician and professional meme-maker Ka5sh was recently interviewed by NBC News at a meme art show he curated in Los Angeles entitled “Peaches: A Black Internet Experience.” In the interview, he reveals that memes about rappers are often strategically created by big labels like Interscope to generate buzz around their releases:

“Let’s say Interscope wants me to make a pack of memes for a release for a certain rapper, and they want everyone to think that rapper has a lot of buzz around them and that other people are making memes about them, but it’s really just me making a whole bunch of them and then they’re being dispersed throughout different accounts.”

Artists on Interscope include Drake, Dr. Dre, Kamaiyah, Kendrick Lamar, Mike WiLL Made-It, Playboi Carti (who is featured in the video), Rae Sremmurd and more. Check out the full interview above, and peruse some of his recent memes below.

If anyone knows where I can find me a fine one like this hmu ????

A post shared by KA5SH (@ka5sh) on

Any mcr fans on my ig???

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In other music news, Kodak Black just dropped a brand new track called “Boost My Ego” featuring Future. Listen to it right here.

Associate Music Editor

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