Global fashion search platform Lyst has trawled through its date to reveal exactly what men wanted to wear in 2017.
Patagonia and The North Face saw a huge rise in popularity, ranking at the top of the five most desirable men’s label’s worldwide, while logomania led to an increase of searches for Balenciaga, Gucci and Vetements.
Streetwear still ruled in 2017, with skate labels growing the most, receiving a 304 percent increase in searches over the year. Palace took pride of place in the top three fastest growing menswear labels, proving that streetwear is no longer a niche market.
In pants trends, the U.S. moved to a straight-leg silhouette, while worldwide people held on to their sweatpants, thanks to YEEZY, Champion, and Supreme who all enjoyed a 104 percent growth in searches.
Meanwhile, Drizzy singlehandedly brought back cargo pants — and boosted the success of Stone Island (with a little help from John Mayer). After Drake donned a pair of their cargo pants back in March, Stone Island was searched 12,000 times. Both men, of course, are huge advocates of the color pink, which was the color that saw the most movement.
Finally, in news that won’t surprise anyone who reads this site, Lyst declared that 2017 was the year of the sneaker collab. Every two seconds someone searched the site for a collaborative shoe, with Virgil Abloh x Nike, Vans x Fear of God, and Raf Simons x adidas being among the most-searched.
See the full list below.
1. Men took things outside with Patagonia and The North Face.
2. Streetwear went mainstream.
3. Cycling saw the largest growth in sports clothing.
4. Pink was the color that saw the most movement.
5. Straight leg jeans grew in popularity in the U.S . while it was skinny jeans in the UK.
6. Sweat pants were worn everywhere.
7. Cardholders were the accessory of the year.
8. Logos continued to grow.
9. Cargo pants were back.
10. Rompergate gained global attention.
11. It was the year of the sneaker collab.
In other style news, Grailed is giving away rare Supreme, Raf Simons, and more for the holidays.
- Main & Featured Image: John Mayer / Instagran