This week Mercedes-Benz announces the launch of #mbcollective Chapter One, highlighting their new Concept EQ showcar. The coinciding fashion story is in turn segmented into three parts, uniting international talent in the form of three protagonists (Generation Now) and their accompanying protégés (Generation Next).

For the initial delivery, Chapter One, Mercedes-Benz taps M.I.A. and her protégé Tommy Genesis to star in the fashion aesthetic. Shot by photographer, writer and filmmaker Luke Gilford, the partnership finds M.I.A. and Tommy exploring Mercedes-Benz’s CASE theme of connectivity through a neutral filter.

Stay tuned for more from the #mbcollective fashion story.

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