Mercedes-Benz looks to the past for its new EV concept car, Vision Mercedes Simplex. Unveiled last week at the 2019 Frankfurt Show alongside the Vision EQS model, the Simplex gets a futuristic makeover of the original Mercedes car, the 35 PS from 1901.
Reinventing the classic automobile that helped tipped the industry away from rickey carriages symbolizes the transition to a new era of design and technology as well as paying homage to the historical legacy and the birth of the brand.
“Only a brand that is as strong as Mercedes-Benz is capable of the physical symbiosis of history and future. The “Vision Mercedes Simplex” symbolizes the transformation of the brand-specific luxury of Mercedes-Benz”, says Chief Design Officer Gorden Wagener in the press release.
For the newly Vision Mercedes Simplex, the automaker stays true to the original design by keeping its classic two-seater build with freestanding wheels. However, a number of elements have been revamped like the radiator rimmed in rose gold and the grille housing a large black panel 3D display. On the interior, the cockpit is a minimalist’s dream, with a couple displays featuring “animations which provide information on the vehicle status,” according to the company.
It’s highly unlikely that this design will see the light of production, but it’s nonetheless a beautiful look at the past as Mercedes paves the way for the future.