Mizuno is looking to make a splash in 2018 by launching a new footwear category called Sports Style, which is the brand’s own take on contemporary sneakers, combining functionality and comfort with a modern sense of style.

The first drop to usher in this new era of sports style footwear is the Wave Rider 1 OG, which will arrive in SS18.

To celebrate this new endeavour, Mizuno has assembled a creative collective made up of a community of like-minded, sneaker-obssessed brands and retailers. Together with Mizuno they form what has been dubbed the Kazoku – the Japanese word for family.

The members are Patta, solebox, Slam Jam Socialism, Sneakersnstuff, mita sneakers, Beams, Wood Wood, Afew, Titolo, Hanon, Footpatrol, One Block Down, and 24 Kilates. Each of them will receive new and exclusive Mizuno releases and will also work with the brand on one-off collaborations starting in 2018.

This is good news for OG sneakerheads, as the Kazoku looks to be a long-term endeavour that promises to delve into Mizuno’s archives and bring back some of its most popular retro kicks.

In other news, here’s how to cop the Nike Hyper Adapt 1.0 in Wolf Grey.

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  • All Images Courtesy of: Mizuno

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