Mizuno is looking to make a splash in 2018 by launching a new footwear category called Sports Style, which is the brand’s own take on contemporary sneakers, combining functionality and comfort with a modern sense of style.

The first drop to usher in this new era of sports style footwear is the Wave Rider 1 OG, which will arrive in SS18.

To celebrate this new endeavour, Mizuno has assembled a creative collective made up of a community of like-minded, sneaker-obssessed brands and retailers. Together with Mizuno they form what has been dubbed the Kazoku – the Japanese word for family.

The members are Patta, solebox, Slam Jam Socialism, Sneakersnstuff, mita sneakers, Beams, Wood Wood, Afew, Titolo, Hanon, Footpatrol, One Block Down, and 24 Kilates. Each of them will receive new and exclusive Mizuno releases and will also work with the brand on one-off collaborations starting in 2018.

This is good news for OG sneakerheads, as the Kazoku looks to be a long-term endeavour that promises to delve into Mizuno’s archives and bring back some of its most popular retro kicks.

In other news, here’s how to cop the Nike Hyper Adapt 1.0 in Wolf Grey. To stay informed about new releases, be sure to follow Highsnobiety on Twitter, and Instagram, as well as our sneaker chatbot on Facebook to receive lightning quick updates on release dates, sneaker street style, shopping tips and more.

What To Read Next

  • Image on Highsnobiety

    Vandy the Pink’s Skeletal Clarks Are Getting Spooky Szn Started

  • Image on Highsnobiety

    It's a Mule, It's a Sneaker, It's Martine Rose's Nike Shox Collab

    Sneakers
  • Image on Highsnobiety

    North West Becomes a Mini Ye With Her Pastelle Flex

    Style
  • Image on Highsnobiety

    NIGO's Vintage Clothing Archive Is, Apparently, Museum-Worthy

    Style
  • Image on Highsnobiety

    Tom Sachs' Nikecraft General Purpose Shoe Returns (Soon)

    Sneakers
  • Image on Highsnobiety

    Dreaming of Tom Sachs' Latest Nikes? Nike's Got You Covered

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.