Two of Canada's own have teamed up as Moose Knuckles collaborates with OVO's Roy Woods for a limited edition capsule. The clothing includes a black track suit with red jacquard tape on the sides and his Woods' name on the back, as well as co-branded T-shirts and baseball caps. The combined logo replaces the two "O"s in Woods' name with the Moose Knuckles logo.
The campaign was shot in greater Toronto and Woods' hometown of Brampton with Woods, his friends, and his cousins. They hit a basketball court as well as local hotspots to capture his background.
"People originally moved out to cities like this in pursuit of better living, a sense of community, and better opportunities for their children," Woods said in a press release. "The city’s changed a lot since I was a kid, but the feeling hasn’t. Brampton is home."
Look out for the capsule to drop August 8 on Moose Knuckle's website and its Canada flagship in Yorkdale.