That there is a far reaching connection between fashion and rap we all know and that rappers love talking about their latest purchases in the worlds of housing, art, automotive and also fashion, is also nothing new. GQ (with data from Genius) took a closer look at the popularity of certain fashion designers in rap music and put together some interesting stats.

Here below you find the most mentioned designers in rap songs over the last 15 years, in order of frequency of mentions. While overall there might not be any surprises here, it is pretty amazing to see Gucci lead the stats, showing how much of a symbol for luxury the brand still is today even if it might feel a little less relevant than 15 years ago.

The 10 most mentioned designers in the past 15 years:

1. Gucci – 0.01987 2. Versace – 0.00708 3. Prada – 0.00351 4. Chanel – 0.00206 5. Louis Vuitton – 0.00206 6. Fendi – 0.00149 7. Dior – 0.00114 8. Givenchy – 0.00099 9. Ralph Lauren – 0.00083 10. YSL/Saint Laurent – 0.00076

Here below is now a list of brands along with the year that they peaked in, meaning the year they got the most mentions in rap songs. If you take a closer look at the early 2000s vs the mid and today, you can clearly see how trends in fashion changed.

Peak year of mentions for each brand from 2000-2015:

Manolo Blahnik – 2000 Moschino – 2001 Prada – 2002 Karl Lagerfeld – 2002 Burberry – 2003 Louis Vuitton – 2006 Dolce & Gabbana – 2006 Pucci – 2006 Gucci – 2008 Dior – 2008 Ralph Lauren – 2008 Mulberry – 2008 John Galliano – 2008 Phoebe Philo – 2008 Fendi – 2009 Lanvin & Vivienne Westwood – 2009 Christian Louboutin – 2010 Marc Jacobs – 2010 Valentino – 2010 Isabel Marant – 2010 Rick Owens – 2010 Jeremy Scott – 2010 Missoni – 2010 Betsy Johnson & Hermès – 2010 Versace – 2011 Tom Ford – 2011 Hedi Slimane – 2011 Michael Kors – 2011/2014 YSL/Saint Laurent – 2014 Chanel – 2015 Givenchy – 2015 Balmain – 2015 Maison Margiela – 2015 Alexander McQueen – 2015 3.1 Phillip Lim – 2015 Diane von Furstenberg – 2015

Word frequency is of course not the ultimate measure of success or relevance, but it is certainly an interesting indicator.

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