According to numerous reports, Naomi Osaka is set to capitalize on her US Open win by signing a new deal with adidas worth around $10 million a year.
After beating Serena Williams in straight sets in the women’s singles final last weekend, the Japanese 20-year old will reportedly become one of the highest earners in women’s sport. According to news.com.au, the $10 million-a-year deal would be the third largest in women’s tennis and the most adidas has ever paid a female tennis player. Her current adidas deal was due to expire at the end of 2018.
The young star is also about to receive a sponsorship bonanza, with The Times of London reporting that "an announcement is due on Thursday on a new partnership with a global automobile company." Osaka's US Open win will also trigger bonuses from current sponsors, including Yonex, Citizen, and Nissin Foods Group.
To understand just how big the adidas deal would be, Roger Federer earned $12 million a year at his peak between 2008 and 2018 while under contract at Nike. The Swiss icon has since moved to Uniqlo, where he earns a reported $30 million a year.
Adding the new deal and current sponsors to with her $3.8 million US Open prize money, Osaka's reported income would catapult her to second in Forbes’ current list of highest paid female athletes. Serena Williams tops the 2018 list with earnings of $18.1 million from June 2017 to June 2018.
“We manage Kei [Nishikori] so we know how strong that market is for endorsements, the blueprint was there,” said Osaka's manager Stuart Duguid. “There’s a lot of companies for whom Kei is the male and they are looking for a female, so it couldn’t be better timing. Her clothing deal is up at the end of the year so we are in discussions with pretty much everyone on that.”
What do you think of adidas going all-in on Osaka after her US Open win? Let us know in the comments.
In other news, we got our first look at the NBA x Nike SB Blazer low. Check it out here.