Premium label Napapijri, the brand best known for the iconic Rainforest jacket, celebrates their 30th anniversary with a directional musical showcase that blurs the lines between the classical and contemporary.
Napapijri’s 4 Seasons campaign is a forward-thinking reinterpretation of Italian Baroque composer Antonio Vivaldi and his timeless classic, “The Four Seasons.” Reimagined by four contemporary artists who will perform their tracks live at the world premiere during Bread & Butter, Berlin on Saturday, September 2, 2017 --each artist have taken ownership of one of the Four Seasons concertos, reworking each piece of music in their own distinctive style.
The featured set includes London based singer, Raleigh Ritchie overlaying his orchestral R&B style over Summer, LA’s TOKiMONSTA injects her beat-driven lyrical signature into Spring, Sharon Doorson captures Autumn’s ambience with her powerful vocals and Berlin’s Jan Blomqvist spins his distinctive electronic sound to Winter.
Additionally, joining the premiere will be a special installation where guests will be immersed in a multisensory experience as they hear, feel, see, smell and taste seasonal elements in one space.
Furthermore, to celebrate the brand's 30th anniversary, Napapijri has designed three limited editions pieces, each featuring a distinctive digital print that will be exclusively available on Zalando.
You can buy tickets to the event directly at Napaprijri's website.
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