We present the first video in the new series Common Thread. In this episode, we dive into the symbiotic relationship between upstart footwear brand Native Shoes and New York creatives The Madbury Club. The story of creative process is told through the lens of progress where the two entities show how a brand's ethos cultivates collaboration.
The two began working together 2.5 years ago and in everything they do, they apply a unique combination of innovation, passion and humor. Native Shoes was created from an idea that mixed the classic - or "traditional" - with new technology and they've made a name for themselves through a recognizable aesthetic that works no matter the medium. Although the industry is known for hard personalities, Native Shoes and The Madbury Club continue to pair their hustle with a smile - for a style that has become distinctly their own.
Enjoy the first video below and stay tuned for more.