The brainchild of 24-year-old designer Noemie Aiko Sebayashi, upstart Parisian label NATTOFRANCO unveils their Fall/Winter 2015 collection with an editorial lensed by Sara Sani. Inspired by Japan's thriving ecosystem of bizarre streetwear labels, the brand presents a selection of staples adorned with Japanese lettering and injected with playful pastel colors. Of particular note are the graphic-heavy sweatpants, the vast array of pin badges, and Sebayashi's heavy use of patches; all of which inject a youthful streak into the collection making this a label to watch in the future.
The collection will launch at Opening Ceremony NY and LA, SoopSoop Toronto, Fame Glory HK and PPAPER Taipei. For more upcoming brands, check out our Under the Radar feature.