NBA Commissioner, Adam Silver, has been preparing hoops fans for the reality of advertisements on jerseys for some time now.
Thus, it should come as little surprise that today we have our first official look at the uniforms for the Boston Celtics, Philadelphia 76ers and Sacramento Kings for the forthcoming 2017-18 seasons which all appear with confirmed corporate sponsorships that include GE, Stubhub and Blue Diamond Almonds.
In the case of the GE and Celtics partnership, it is worth more than $7 million USD a year as the brand attempts to win the hears of Bostonians after moving its headquarters there last year.
For Stubhub and the 76ers, their partnership is said to be worth $5 million USD a year for a 2.5-by-2.5-inch patch.
It's still unknown if each NBA franchise will feature advertisements, or if it's left up to individual organizations to decide if they want to seek out additional revenue streams.
The Celtics certainly aren't struggling for income - valued at $2.1 billion USD - making it the fourth most valuable team in the NBA. However, the 76ers and Kings each rank 28th and 18th respectively - with nearly 30 percent less revenue in some cases.
Although feelings are decidedly mixed, there is good NBA uniform news on the horizon. When Nike takes over as the official sponsor, they are reportedly doing away with the sleeved jerseys.