Few other rappers are receiving the kind of come-up that Nef the Pharaoh is enjoying in 2017. Then again, few of Nef's peers are putting in the kind of work the Bay Area rapper is serving up. He's fresh from releasing The Chang Project, his fourth mixtape in two years, which itself is just a taster from his forthcoming debut album The Big Chang Theory. This is of course impressive, but really all one needs to hear to turn you into a Nef-stan is the music itself.
Look no further than a track like "Bling Blaow," an ode to decadent chains that is laced with one of the filthiest bass-line hooks of the year. It also comes with a frenetically-paced music video (E-40 cameo and all) which just happens to be making its premiere right here on Highsnobiety Music. Watch it below.
Stay tuned for The Big Chang Theory. Revisit Nef's equally-glorious video for "Spice" below.
For more of our premieres, take a listen to Vancouver rapper SonReal's debut full-length 'One Long Dream' right here.