New Balance has added the cult favorite 998 runner to its dedicated NB1 customization program. Celebrating the event by inviting a selection of bloggers and influencers to create their own takes on the classic running shoe, Adrianne Ho, Aimee Song, Lou Delcy and Lou Trepanier created their very own colorways of the sneaker, showcasing the veritable smorgasbord of options that await all the budding sneaker designers out there.

The 998 will be available for customization from June 8, in the meantime check out what we did with the 990 sneaker when the NB1 launched here.

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