The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.
Below you’ll find some of the best collections to land in our inbox this month, from an Australian designer dedicated to all things kitsch to a Denver-based streetwear brand dedicated to sustainably produced wardrobe staples. Get to know these brands before they’re massive.
From: Sydney, Australia
In a Nutshell: Australian designer Emma Mulholland has already courted quite the fanbase back in her homeland, and her show at Mercedes Australian Fashion Week has become a firm fave among Aussie industry insiders. It's probably because the young designer has manicured a blazingly loud aesthetic that seems to only indulge in more and more offbeat excess with each season.
Key Pieces: Mulholland’s latest collection swipes its inspo from ’90s cult horror classics, and the kitschy references come alive in Mulholland’s graphic treatment. The ‘Black Cat’ faux fur jacket made in collaboration with Melbourne designer Gun Shy is standout, and that rhinestone-encrusted velvet bomber jacket is utterly divine.
From: Denver, Colorado
In a Nutshell: Denver-born streetwear brand Akomplice continues its simple mission to drive evolution through innovation, especially when it comes to sustainable streetwear. The brand, founded by brothers Mike and Patrick Liberty, has evolved into a movement that aims to change the industry from the inside out. The brand takes a conscious approach to protecting the environment through careful material choices and a growing commitment to a transparent supply chain.
Key Pieces: The brand’s latest lookbook is more than visually sumptuous. Shot in the mystical pink lakes of Las Coloradas in Mexico, the new collection is a solid offering of denim jackets, raw edge button ups, and heavy knit blended T-shirts, and it all looks sublime.
From: Melbourne, Australia
In a Nutshell: Ichpig's approach to clothing is influenced by ’90s aesthetics with modern-day street functionality. While the dictum is nothing groundbreaking in the contemporary streetwear scene, the brand’s diverse mix of graphic-heavy, pared-back staples in strict silhouettes and a punchy palette all make for a solid base to upgrade your wardrobe arsenal.
Key Pieces: The subtly-branded turtleneck paired beneath a hard-wearing button up shirt, and finished off with some retro-inspired track pants, is all you need for easy, breezy steez.
From: Los Angeles, California
In a Nutshell: This LA-based brand has been credited with bringing NYC’s streetwear ethic to the West Coast. The brainchild of creative partners Monique & Moon, APT4.B uses its brand and storefront on Fairfax Ave as a vehicle to pay homage to ‘90s era NYC – a place where music, fashion, and lifestyle converged in tectonic ways.
Key Pieces: The classic ‘I Heart NY’ T-Shirt that gets reworked by graffiti artist SelfUno is a firm favorite.
From: Moscow, Russia
In a Nutshell: Vojéttes is the latest street-oriented brand to shake up Moscow’s nascent fashion scene. The anonymous brand maintains a veneer of mystery (and impenetrable cool), and the only thing we know about the designer is that they're part of the Russki Attrackion – a collective of young Muscovites throwing the most-hyped parties in Moscow and charging the city’s creative rebirth.
Key Pieces: Vojéttes’ debut collection takes its inspiration from the the kitsch-cool and subdued clarity of ‘70s ballet imagery, and the result is a carefully refined drop of streetwear staples like hoodies and longsleeve tees with plenty of thoughtful graphic treatment. The only place to purchase Vojéttes will be directly from the brand’s Instagram, so move quick.
From: Birmingham, UK
In a Nutshell: Birmingham-based retailer Bene Culture has evolved into the UK city’s dedicated streetwear enclave. Known for its directional rotation of independent brands, Bene Culture resists being tied down to any one sartorial sub-genre. Now, Bene Culture is honing its own in-house brand with sporadic drops of small capsule collections created by local artists and designers. The brand’s latest feat, titled ‘A Dull World’, has just dropped and it’s a steezy mix of deftly oversized colligate-inspired staples like hoodies and sweatpants.
Key Pieces: The sand-colored hoodie featuring the latest collection’s ‘A Dull World’ graphic on the back is expertly styled in the brand’s superbly industrial lookbook.
From: Florence, Italy
In a Nutshell: This rising Italian brand focuses on a genderless approach to streetwear. Given that our beloved sartorial genre is often considered a bonafide “boys club”, it’s a refreshing outsider approach to creating contemporary, functional garments with street zeal and appeal.
Key Pieces: The billowing pin-stripe shirt cuts the perfect XL silhouette and the drop-shoulder hoody in a jarring jet black is an easy one to integrate into your existing wardrobe.
From: Athens, Greece
In a Nutshell: This Grecian streetwear brand is a sartorial love letter to its home base of Athens. The brand openly says “it lives and breathes for Athens”. As the Greek capital enjoys a new creative rebirth, it’s the right time for an Athens-based brand to emerge and harness the city’s new electricity. Dedicated to creating basics, and borrowing aesthetic inspo from workwear classics and retro-sportswear, Me-Then’s debut offering is the right mix of essentials, all crafted from premium Italian, Portuguese and Greek fabrics.
Key Pieces: The simple white T-shirt featuring the brand’s lofty insignia the and the crisp, white button-up, with a resolutely rigid shape is a solid sartorial foundation to build upon with more statement-y pieces.
From: Berlin, Germany
In a Nutshell: Better known by her artist name FA'VELAPUNK, Fahrani Pawaka Empel is one of Indonesia’s rising polymathic creatives. The model, designer, actress, and environmental activist is known for her bold, off-kilter aesthetic back in Indonesia. Now, her Berlin-based eyewear brand PAWAKA has gone global since launching at Paris Fashion Week and counts Henrik Vibskov and Berlin’s The Store among its stockists.
Key Pieces: Given that every pair of eyewear is designed by FA'VELAPUNK and handmade in Italy or France, it's no surprise that the entire range is sublime, but those marbled hexagonal specs are the most dreamy.
From: Kiev, Ukraine
In a Nutshell: Ukraine’s new guard of fashion creatives are some of the most talked about in the industry, as the Post-Soviet aesthetic continues to bewitch literally everyone. Kiev is home to a bubbling underground of streetwear fashion labels all vying to sharpen the city’s reputation for cutting-edge cool, too. Enter Syndicate Original. Kiev’s own streetwear brand offering loose-cut silhouettes and functional retro-inspired sportswear with some bold, brash visual treatment.
Key Pieces: The retro-reflective jackets couldn’t get any brighter, and that XL logo emblazoned sweatshirt is the de facto uniform for Kiev’s counter-cultural cool kids.
Want more on fashion's new guard? Read our interview with ALCH – the designer turning deadstock Nike garb into luxe wares.