The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

Below, you’ll find some of the best collections to land in our inbox this month from Berlin-based brand Dumitrascu with an emphasis on conceptual design to OFFICIAL FAKE, a Tokyo streetwear imprint dedicated to outrageous bootlegs.

Get to know this deliciously diverse array of brands before they’re all massive.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.


From: Hong Kong, China

In a Nutshell: This emerging streetwear brand draws together a heavy mix of influences from graphic design, DIY aesthetics, and virtual culture. It’s a three-person collective, and they all live and work in Hong Kong, and while their elastic output spans everything from art working to music — streetwear essentials remain the brand’s cornerstone.

Key Pieces: The Champion bootleg, obviously.

Chenghui Zhang

From: New York, NY

In a Nutshell: Zhang might be fresh out of school, but this Parsons alum is already courting attention from the CFDA and SHOWstudio for her deft ability to combine astute storytelling with fashion. For her graduate collection, Zhang recreated a memoir of her grandmother by tracing the development and globalization of China, all through her grandmother’s eyes.

Key Pieces: The quilted details running throughout the collection — most especially on deftly utilitarian pieces — are utterly standout.

ADNYM Atelier

From: Stockholm, Sweden

In a Nutshell: This progressive brand takes a genderless approach to fashion, preferring to work anonymously in order to protect the integrity of its project. Founded by individuals from all corners of the world, there’s a particular sense of plurality visible in each garment, underlining that diversity is embraced and voices are always listened to.

Key Pieces: The raw detailing on the knitwear is exceptional and the denim offerings are all wholly wearable.


From: Los Angeles, CA

In a Nutshell: ASTOIC, founded by Lonnie Watson Jr and Rob Martin III in 2015, is a luxury American accessory brand. Their product selection is meticulous in detail, featuring sumptuous and decadent fabrics, all responsibly sourced from around the world.

Key Pieces: A personal fave has to be the “Glory” backpack made out of one of the rarest suedes in the entire world. The hide is scoured from a secluded village in the Northeastern Highlands of Ethiopia, it’s true luxury.


From: Berlin, Germany

In a Nutshell: Andra Dumitrascu is a Berlin-based designer who trained under famed designers such as Raf Simons, Bernard Willhelm, and Veronique Branquinho, before opening her infamous concept store Salbazaar in Berlin’s Mitte district, stocking niche brands from Eckhaus Latta to Lemaire. The designer recently returned to her roots and launched her eponymous label last year.

Key Pieces: All of the sportswear-inflected pieces are standout and distinctly wearable, featuring details inspired by rave culture, military silhouettes, mountaineering and street couture.

Jacob Kane

From: Manchester, UK

In a Nutshell: This young British designer takes a research-led approach to fashion, weaving disparate elements of inspiration ranging from utilitarianism to contemporary art. The result is distinctly wearable staples exacted with decadent details — whether it’s a wide cut or statement zipper.

Key Pieces: The oversized patchwork denim jacket and the overblown striped shirt emblazoned with corporate-inspired insignia.


From: Beijing, China

In a Nutshell: This Beijing streetwear brand is all about testing ideas, channeling what’s relevant in local youth culture and speaking out with original graphics and wearable silhouettes.

Key Pieces: MYGE heads to an NYC Lower East Side skate park to lens its latest lookbook. Standout pieces include wide-leg, heavy-duty workwear trousers and the long-sleeve graphic numbers peppered with loud graphics.

Official Fake

From: Tokyo, Japan

In a Nutshell: Conceptual irony at its finest. This Tokyo streetwear imprint peddles bootlegs and puts out a range of pieces directly inspired by Vetements and Gucci’s statement pieces.

Key Pieces: Gucci-inspired graphics are intermixed with the Vetements logo on simple T-shirts, and Vetements’ signature oversized silhouette is reprised with Gucci’s opulent graphic expression.


From: Beijing, China

In a Nutshell: Soulgoods was launched in 2016 by Gming and creative director Yue Wu, and the Beijing-based streetwear imprint is dedicated to freely mixing Eastern and Western influences. The brand’s latest drop of graphics-heavy streetwear essentials combines the city’s youthful energy alongside broader cultural references.

Key Pieces: Everything is distinctly wearable, thoughtful and easy to integrate into any look, but the statement graphic pieces are key to any bold look.

For more fashion news, check out Fig Collective’s latest editorial.

Words by Kam Dhillon