The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.

If your label wants to be considered for future posts then, by all means, get in touch. Meanwhile, for more undiscovered talent, check out the rest of our Under the Radar series.

This week we’re shining a light on some tongue-in-cheek streetwear from London, simple staples from Lagos, ’90s inspired garms from Paris, womenswear from New York and modern disco-wear from Los Angeles. Check them out below and don’t forget to vote for your favorite Under the Radar brand for 2017 in this year’s Highsnobiety Crowns.


From: Los Angeles, USA.

In a Nutshell: Re-purposed ’40s and ’50s military surplus cut to contemporary all-black styles.

Key Pieces: Placebo’s neck gaiter is made from ripstop material with antique government issue d-rings and heavyweight canvas belting. It’s a more serious, militia-inspired alternative to this season’s oversized scarf trend.

Abu Blunt

From: Moscow, Russia.

In a Nutshell: Creative director Abu Blunt uses nanotechnology fabrics to explore the changing visual codes of people immigrating from culture to culture, particularly East to West.

Key Pieces: The utilitarian black/blue top with exposed front-facing pockets is the perfect functional-cop to carry passports, travel documents and other less bureaucratic travel essentials.

I.N Official

From: Lagos, Nigeria.

In a Nutshell: Clean lines, lightweight fabrics and details such as metal embossed buttons from emerging Nigerian talent Ifeanyi Nwune.

Key Pieces: The simple short-sleeved, oversized-collar shirt in electric blue is especially steezy, and we like it worn as a two-piece with the blue/gold trackpants, too.

Wasted Paris

From: Paris, France.

In a Nutshell: Contemporary technical design with a strong leaning toward ’90s-inspired imagery and metal music prints and fonts.

Key Pieces: A nice interpretation of music subculture, we like the “FORGET TO BREATHE” hooded sweatshirt in black, with contrast red stitching, a side patch on the sleeve and demonic dog print on the front. Je suis emo.


From: Berlin, Germany.

In a Nutshell: For SS18, XIMONLEE inspects the intersection of historic aesthetics like traditional oriental rugs with modern ones such as Chinese character tattoos.

Key Pieces: For some heavy shirting, we like the two-tone tattoo pullover in blue/white, which features loose threads hanging unstitched and bound into plaits at the back.


From: Schio, Italy.

In a Nutshell: Limited edition, hand-knitted viscose T-shirts from a collaboration between Italian brand Vitelli and “avant-pop” festival Club to Club.

Key Pieces: For a modern update to classic Italian knitwear, the black moka tee is a super-soft premium knit with extra-wide sleeves and “the new wave” print across the middle.

Slashed by Tia

From: New York, USA.

In a Nutshell: Silky, sheer and mesh womenswear for carefree bad bitches who love themselves.

Key Pieces: We dig the long-sleeve ruffled white two-piece; definitely cop before it blows up on Instagram.

Disco Tuesdays

From: Los Angeles, USA.

In a Nutshell: From the creator of Surf Is Dead, Disco Tuesdays is a throwback to the decadence of 1970s Studio 54 for the 2017 disco-enthusiast.

Key Pieces: There’s some bold graphics here featuring queen of disco Grace Jones, but we think the “DISCO” hoodie in aqua blue with a purple yin yang graphic is the perfect streetwear edition of modern disco attire.


From: London, UK.

In a Nutshell: Affordable and stylish streetwear pieces from London designer Emay Enemokwu, who started Jehu-Cal when he was 19 years old. N.b. The captions on the webstore are pretty funny.

Key Pieces: The super bright amber hoodie with branding on the front and a cheeky/creepy smiley on the back is just the kind of ambiguous mixed message we want to be giving this season. It also makes us want to flex a samurai sword.


From: Germany.

In a Nutshell: German streetwear label with a ’90s sportswear feel.

Key Pieces: The white retro sport flag hoodie is a super cozy heavyweight version of a classic streetwear staple, with the collection’s motto “STAND FOR SOMETHING” in contrasting lettering underneath the flag and a very ’90s GOODBOIS logo.

Words by Max Grobe
Associate Fashion Editor
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