Here's a real treat for fans of visual design and information graphics:

In 1967, the New York City Transit Authority realized it had a problem: signage and wording used throughout the Big Apple's subway system was in disarray. The system carried no unified look or visual direction, making it difficult for commuters and tourists alike to navigate the vast underground transit system. Recognizing that a change was needed in their visual language, the MTA turned to communication designers Massimo Vignelli and Bob Noorda of Unimark International for help. In 1970, they published the New York City Transit Authority Graphics Standards Manual, an internal use-only, ring binder-format style guide that became the "bible" of MTA visual signage for decades.

While copies of the original MTA style manual is long out of print and rare to find (a free digital version is available), the book is returning to print in 2015 through an outstanding 30-day Kickstarter campaign happening right now. True to form, the reprinted New York City Transit Authority Graphics Standards Manual spans 364 pages with full size scans of the original manual and additional essays bound in beautiful paper printed in Italy and licensed exclusively from the MTA. Early pledges sold out original reprint runs, but an additional 500 have been made available. We could not recommend funding a project more.

What To Read Next

  • Image on Highsnobiety

    Our Latest Sneaker Turns City Pavements Into Clouds

  • Image on Highsnobiety

    This New York Artist Opens Up his Insane Polo Ralph Lauren Collection

  • Image on Highsnobiety

    Zooming in on Louis Vuitton's First Runway Show Without Virgil

  • Image on Highsnobiety

    Debunking Fragrance in Skincare Myths With Dr. Z

  • Image on Highsnobiety

    Unpacking The Ordinary's “Skinification of Hair”

  • Image on Highsnobiety

    Therabody's TheraFace Is a Mini Massage Gun for Better Skin

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.