Ignored Prayers/Nicole McLaughlin

You might not know her by name, but you’ve almost certainly seen Nicole McLaughlin‘s wild creations floating around the internet. The Reebok graphic designer-by-day, DIY upcycler-by-night’s Instagram account is full of crazy yet often on-trend footwear that she’s made out of scraps, as well as other items of cobbled-together clothing.

Now, McLaughlin has turned the popularity of her account — 126,000 followers and counting — into a coffee table book published by Ignored Prayers. The self-titled book lets McLaughlin’s work speak for itself, much as her Instagram does. Check out a flip-through of the book below.

We reached out to McLaughlin to ask her a few questions about Nicole McLaughlin, which is available now for $40 via Ignored Prayers.

What made you decide to turn your Instagram into a book?

Instagram has been great for me to be able to share my work with people around the world. It’s something we all use to curate and build inspiration, and I love being a part of that community. But there’s really something special about a tangible piece like this. It gives you a different perspective than what you see while scrolling on your phone.

I’ve been wanting to put my work together in a physical form because one day, when Instagram is obsolete, there will be documentation of the work I’ve done. Plus I love coffee table books in my apartment for guests to flip through or when I’m sick of looking at my phone.

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🤧

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How does it feel now it’s finished?

Good! It’s such an amazing feeling to hold a book of your work for the first time. It’s like a celebration of all the hard work you put into something.

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pencil cases

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What was the process like?

I’ve been looking to create a book for a while, but wanted to make sure it was done right. I teamed up with Scott [Tepper] from Ignored Prayers and we first launched it at the LA Art Book Fair. I’m on the East Coast, so it was awesome he was able to represent. He really was the one who brought this project to life and I’m so happy with how it came out. I see more books coming in the future, full of work you can’t find on the internet.

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hiking pack series 🏕

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Social Media Editor

Another Australian in Berlin.

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