Nike Women has released a new series of sports bras, which wouldn't be particularly noteworthy if it weren't for Nike's refreshing choice of Instagram models for a series of posts explaining how sports bras best fit.
Model Paloma Elsesser (above) and yoga instructor Claire Fountain (below) are featured in the posts, and their bodies are best described as relatable, or at least, more relatable than the standard spread of impossibly-proportioned Instagram models usually featured in shoots like these.
Both Elsesser and Fountain have visible love handles and the kind of bodies that would be photoshopped beyond recognition by plenty of other publications, but Nike has made what is being heralded as a bold move for body positivity by featuring their fit, not-stick-thin bodies.
The body positivity movement has been bourgeoning for a while now, and Nike is perhaps just hopping on a bandwagon that has been gaining traction for years, but nonetheless, it's a positive step to see a slightly larger range of bodies being represented in the mainstream, and particularly by a brand that focuses on sports, activity and health.
In other Nike news, check out this new surprise colorway for the LeBron 13 Low.