Nike Women has released a new series of sports bras, which wouldn't be particularly noteworthy if it weren't for Nike's refreshing choice of Instagram models for a series of posts explaining how sports bras best fit.

Model Paloma Elsesser (above) and yoga instructor Claire Fountain (below) are featured in the posts, and their bodies are best described as relatable, or at least, more relatable than the standard spread of impossibly-proportioned Instagram models usually featured in shoots like these.

Both Elsesser and Fountain have visible love handles and the kind of bodies that would be photoshopped beyond recognition by plenty of other publications, but Nike has made what is being heralded as a bold move for body positivity by featuring their fit, not-stick-thin bodies.

The body positivity movement has been bourgeoning for a while now, and Nike is perhaps just hopping on a bandwagon that has been gaining traction for years, but nonetheless, it's a positive step to see a slightly larger range of bodies being represented in the mainstream, and particularly by a brand that focuses on sports, activity and health.

In other Nike news, check out this new surprise colorway for the LeBron 13 Low.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.