Announced today, Nike will be piloting a new online drawing system that will affect the rollout of in-store releases. Those hoping to take part in future Nike drops must enter a raffle, and winners will be given the opportunity to purchase the product at Nike doors in the U.S. A Nike+ account will now be mandatory for those hoping to enter the raffle, and for each given release users must select a style and size before winners are randomly selected. Once the draw is complete, participants will be notified of their eligibility to purchase the launch product via email within 24 hours. For those lucky enough to be selected in the random selection, you must have your valid photo ID on hand to purchase your shoes at the Nike location stated in the draw. Check out the full terms and conditions at Nike.com.
The changes are a response to the scrapped release of the Nike Air Jordan 1 "Chicago" and "Pinnacle" colorways, when Nike stated "Bots have been compromising the experience around specific products." The first Nike drops to be affected by the new changes will be the Nike KD7 “What The” as well as both pairs included in the Nike Air Jordan 7 Retro "Celebration" Collection. All three sneakers are slated for a release on June 20 at 6 p.m. CDT.
In short, copping some new Nike joints just got a lot more complicated for American sneakerheads, while similar raffle programs are already in effect in select Asian markets like Hong Kong. Will this system make buying sneakers more efficient? Have resellers and bots ruined things for everyone? Leave your comments below.