With NBA All-Star Weekend nearing, we continue to see coinciding product that will be releasing in conjunction with the festivities in Los Angeles. Here, Nike provides us with a look at its “Makers of the Game” capsule, a nod to individuals who are revolutionizing sport, industry, and culture.
The Swoosh has in turn tapped a number of athletes and collaborators to launch both product and experiences that invite and ignite the future “Makers of the Game.”
We can look forward to a slew of sneakers (and apparel) arriving surrounding NBA All-Star 2018, including the UNDEFEATED x Kobe Protro, KITH x LeBron James “Long Live the King” Chapter 2, “90/10” pack (SF-AF1 Hi, Air More Money, Vandal Hi Supreme, Air Force 1 Low, Huarache), Air Foamposite One XX QS, Riccardo Tisci x NikeLab Spring 2018, and Air Zoom Generation.
Also, numerous All-Star Weekend Player Editions are set to arrive. We see the Kyrie 4, KD 10, and PG 2, all inspired by communities in and around the host city of Los Angeles. Each sneaker is ultimately highlighted by a heat-activated Swoosh that changes colors to reveal iconic Southern California landmarks.
Now be sure to check out Riccardo Tisci’s new NikeLab capsule releasing in conjunction with NBA All-Star Weekend.
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