Not content with titillating our childhood nostalgia with Pokémon Go, special-edition Vans sneakers, and a brand new NES console reboot, Nintendo had to go the whole way and fuel the fire with a retro-style trailer for the new-old system.
The bombastic and futuristic trailer includes the familiar "now you're playing with power" tagline from the '80s, and is a fun look at the analog past in our own digital future. That's why the dull, old logo gives way to the brighter and sharper HD one, before we're treated to quick glances of Metroid, Donkey Kong, The Legend of Zelda and others.
Whether or not the games will look as good in real life as they do in the ad remains to be seen, and unfortunately we still have a few months to wait before we find out. The system is set to be released on November 11 for $59.99 across North America and the UK.
Nintendo is having such a good time at the minute that the company overtook another electronics giant in market value this week.