NOAH has famously stayed away from the whole ordeal of Black Friday over its four-year history, but that doesn't mean it hasn't been generous with the savings. Starting today, NOAH is offering a 20 percent discount across the site via a one-time code that's good through December 3.

While announcing the discount, NOAH said its clothes would be meaningless without customers giving them life and also urged them not to buy anything unless they love it. There's plenty to love right now, from the absurdly luxurious wool silk pile hoodie  down to the seasonal staple beanies.

Should you chose to cop anything, head to NOAH's site and use the code TAKE20.

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