Following a recent announcement, Noah gives us a look inside its new Tokyo store, "Noah Clubhouse." Located in Japan's fashion-forward Harajuku district, the 2,500-square-foot space was designed by the wife (Estelle) of Noah founder, Brendon Babenzien.
In addition to being a retail location, the "Clubhouse" will serve as a gathering space, an inspiring destination that brings people together for more than just consumerism.
All in all, the new Tokyo shop feels more like a home than a store, as each room is filled with custom furniture and fixtures, all while having its own respective function and purpose. Areas include a gallery, library, study area, open plan living and kitchen space, men's salon and dressing room, and outdoor balcony.
On top of everything else, Noah Clubhouse's opening art exhibit will highlight work from close friends of the brand, Oliver Jeffers, Curtis Kulig, Henry Leutwyler and more. The art installations will then change every six months.
For a look inside the new Noah Clubhouse in Tokyo, click through the gallery above.
Noah Clubhouse 4-26-29 Jingumae Shibuya-ku, Tokyo Japan
Now be sure to check out the brand's eclectic fall collection.