NOAH is bringing back its beloved Jolly Roger logo on hoodies for the first time since 2015. The drop will come in four colors: burgundy, charcoal, navy, and olive. As always, the hoodie is 12 oz. brushed-back fleece made in Canada.
NOAH has used the Jolly Roger across seasons and across multiple garments as a symbol of groups with shared ideals who were forced underground. It’s not about the plundering of pirates, but rather about outlaws and independent thinkers. We last saw the motif appear on limited edition Earth Day tees sold exclusively in Paris.
Look for the hoodies to drop 11 a.m. on October 17 in-store and online.