Brands: NOAH x Tuff Gong

Season: Summer 2018

Key Pieces: Classic NOAH branded tee with the Tuff Gong star logo, all-over printed Tuff Gong branded tee, and white Tuff Gong hoodie are the solid offerings.

Editor’s Notes: After Stussy celebrated Bob Marley with a summer collection, NOAH has now tapped Tuff Gong, a label associated with a number of businesses founded by the Jamaican superstar in 1965, for a lineup of exclusive apparel.

With the collab highlighting a series of tees and hoodies, each silhouette is defined by co-branding and collaborative graphics that feature NOAH’s signature logo with a variety of Tuff Gong branding rendered in bold colors and different font styling. In particular, the white hoodie displays a retro Tuff Gong graphic that was initially seen on Bob Marley's classic 1978 Kaya album.

Availability for the NOAH x Tuff Gong capsule begins September 13 on NOAH's online store and flagship.

In related news, NOAH channels youthful optimism for FW18.

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