Brands:NOAH x Tuff Gong
Season: Summer 2018
Key Pieces: Classic NOAH branded tee with the Tuff Gong star logo, all-over printed Tuff Gong branded tee, and white Tuff Gong hoodie are the solid offerings.
Editor’s Notes: After Stussy celebrated Bob Marley with a summer collection, NOAH has now tapped Tuff Gong, a label associated with a number of businesses founded by the Jamaican superstar in 1965, for a lineup of exclusive apparel.
With the collab highlighting a series of tees and hoodies, each silhouette is defined by co-branding and collaborative graphics that feature NOAH’s signature logo with a variety of Tuff Gong branding rendered in bold colors and different font styling. In particular, the white hoodie displays a retro Tuff Gong graphic that was initially seen on Bob Marley’s classic 1978 Kaya album.
Availability for the NOAH x Tuff Gong capsule begins September 13 on NOAH’s online store and flagship.
In related news, NOAH channels youthful optimism for FW18.
Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.