“Obviously we live and breathe downtown L.A.,” says designer Kurt Narmore as he walks us through the SS19 drop from his brand Noon Goons.

The latest collection has all the codes of laidback West Coast style–cozy and oversized casualwear–but with details compounded by a catalog of references to the punk movement, surf/skate culture, and hip-hop dating back to the ’90s.

“We like to push the polar fleece, it's very classic LA. You throw it on in the morning because it gets hot by noon,” says Narmore, a SoCal native who looks every part the genuine surfer. The brand's name is a reference to the time in which tourists show up and crowd the beach (i.e. midday). As any legit surfer would know, the best waves are in the morning, hence the necessity for a steezy fleece for that early ride to beach.

Other key items from the new collection include quilted fleece flannels, mock necks, bowling shirts, track jackets, varsity sweaters (which Narmore refers to as “varsity drop out” sweaters), dress trousers, and swim shorts. You can see the garms in more detail in the gallery above or via the video lookbook below.

Shot by Gogy Esparza, the video highlights a sleek python print jacket and striped rayon shirts. Esparza shot our recent Highsnobiety Japan T-shirt capsule lookbook in Tokyo, as well as visuals for Supreme x Fox collaboration too.

The collection will be available on their website soon, so stay tuned for more details about how to cop.

We've detailed the inevitable revival of surf-wear before here, we also saw some of the trend drip into Paris Fashion Week via the SS19 presentation from UNDERCOVER

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.